Marketing Essentials for Speech Professionals - LaGuardia Airport, NYC (East Elmhurst)

Saturday, December 05, 2009 from 9:00 AM - 4:00 PM (ET)

East Elmhurst, NY

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Ticket Information

Ticket Type	Sales End	Price	Fee	Quantity
Standard Registration: Pay In Full more info Use this option only if registering with less than 21 days until event.	Ended	$250.00	$0.00	N/A
Multi-Attendee: Standard Pay In Full more info Attend with a co-worker or friend to take advantage of this discount. Purchase multiple tickets as one transaction, or each individual may register separately. This option remains open until 21 days prior to event. At least one co-attendee in your party must be present at event for discount to be honored. No balance due at event using this registration option.	Ended	$200.00	$0.00	N/A
AccentLink Subscriber Deposit more info Current AccentLink subscribers may take advantage of reduced registration to repeat the course and may register at any time without a late fee. Subscription will be verified. Balance due at event: $125.00	Ended	$50.00	$0.00	N/A
AccentLink Subscriber: Pay In Full more info Current AccentLink subscribers may take advantage of reduced registration to repeat the course and may register at any time without a late fee. Subscription will be verified.	Ended	$175.00	$0.00	N/A
Recent Refresher more info All Marketing Essentials participants are welcome to attend the same training event in any city as a guest within 365 days of their original completion date. Previous attendance will be verified and no exceptions will be made for extending the guest deadline. Refresher attendees must bring existing workshop material or purchase new materials at workshop.	Ended	$0.00	$0.00	N/A

Event Details

Host & Trainer: Joe Comeau, CCC-SLP
Training Director, ILP Training Division

An Important Consideration...

The Marketing Essentials for Speech Professionals workshop is an obvious and valuable next step for all certified Compton P-ESL instructors. It's the perfect way to add business fuel to your new set of deliverable skills. The concepts, actions, strategies, and goals you'll address are effective for clinical and consultative business models. Participants in the Marketing Essentials training event, however, are typically seeking the skill set necessary for businesses leaning away from the traditional clinical model and relying more on the entrepreneurial model needed by an independently-owned business. If you've attended one of Joe's courses you know this will be lively, full of real-world insights, and a very worthwhile investment.

Workshop Schedule

8:30 am   Registration / Refreshments
9:00 am   Introductions and course overview
9:45 am   Your Business Concept / Defining Your Target Market
10:30 am   Competition
11:15 am   Morning break
11:30 am   Competition continued
12:00 am   Creating Your Business Identity
12:30 am   Lunch (on your own)

1:30 pm   Understanding What customers Want
1:45 pm   Developing your Elevator Pitch
2:15 pm   Afternoon break
2:30 pm   Advertising, Publicity, Networking & Websites
3:30 pm   The Marketing Cycle (including lead generation, cold calling & fear of selling)
4:00 pm   Marketing Budget Considerations
4:30 pm   Your Mission Statement & Marketing Plan, Definitive, Specific, and Unique
~5:30 pm Leave with your Marketing strategy plan and a very precise to-do list.

If you require any special accommodations when attending one of our workshops, please contact us ahead of time, so that any necessary arrangements can be made.

The Institute of Language and Phonology is an approved by the Continuing Education Board of the American Speech Language and Hearing Association (ASHA) to provide continuing education activities in speech-language pathology and audiology. This program is offered for .7 CEUs (7 hours - introductory level, related area). ASHA CE Provider approval does not imply endorsement of course content, specific products or clinical procedures.

Cancellations for a full refund require a 2-week advance written notice (email is accepted). Fees for cancellations with less than a 2-week notice can be applied to any workshop offered by the Institute of Language - Training Division within the next year.

When

Saturday, December 05, 2009 from 9:00 AM - 4:00 PM (ET)

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Where

Crowne Plaza LaGuardia Hotel
104-04 Ditmars Blvd
East Elmhurst, NY 11369

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Hosted By

ILP Training Division

The Institute of Language and Phonology - Training Division is approved by the Continuing Education Board of the American Speech Language and Hearing Association (ASHA) to provide continuing education activities in speech-language pathology and audiology. ASHA CE Provider approval does not imply endorsement of course content, specific products or clinical procedures.

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